It can be potentially expensive to lose a customer. According to studies, the average cost of a lost client is can be detrimental to your business. Assume your firm earns $2,000 per client each year, it costs $500 to acquire them, and those customers have a 10-year average lifespan. The CLV of your firm would […]
So what is a marketing strategy? People sometimes confuse the functions of marketing strategies, marketing plans, and marketing methods. So, please allow us to clarify the situation. The objective of a marketing plan is to explain why you do what you do for your firm. The marketing plan, on the other hand, is the ‘what […]
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