Google Ads

Expectations

• Website Access, CID, Intake Information & Virtual Onboarding complete & received the mark “Day 1” in our process timeline, or this will result in delays from the time of checkout.
• A well-converting landing page is required unless a new landing page is purchased.
• Keep in mind that Google Adwords cost per click is based on current auction bids and may change within the budget
• Business owner understands that Google Adwords cost per click is based on the current auction bids and are subject to change within their set budget.
• Initial campaign KPIs for dialing in the strategy include an increase in clicks and CTR often prior to lead performance increasing (this a good sign we’re on the right track).
• The campaign may take up to 45 days for a dialed-in strategy if the ad account is brand new (conversions likely happen while this is warming up).
• The AdWords account must be established and a credit card for spending must be added prior to onboarding or this may result in delays.
• The negative keyword list and campaign history should be provided for analysis if a previous campaign was run.